Hatsu, a contemporary light design brand gives you numerous options to choose from, we speak to the founder and lead designer on his journey so far.
In the movie 3 Idiots the character ‘Farhan’ played by Madhavan gets admitted to Mechanical Engineering only to evolve as a wildlife photographer. In a society where the profession is revered I come across Farhan from time to time. Today we talk about one such Farhan, who did his Mechanical Engineering to become a full-fledged product designer. Having said that, not everyone can be Farhan, it’s not easy!
As I ruffle through the product brochure of Hatsu, every product has clean straight lines, the look and feel of each, as I view them closely, has an international feel tomit. “Our intention,” retorts the designer, breaking the air of tranquility “is to develop clean, minimal and subtle designs which is affordable and user friendly. Our product range takes inspiration from the quote “Less is more” so we try to keep it simple yet worth buying”
Saumil Suchak the brain behind Hatsu is a young guy, unlike other designers Sumit has no formal education in design. Post his junior college he took up Mechanical Engineering in MIT, Pune. However he saw ‘light’ in light designing. And the inception of Hatsu happened.
But surprisingly most of the design inspiration for this light designer comes a fashion designer “I look up to Issey Miyake, a Japanese fashion designer for creative inspiration,” says Sumit, “what I like about Issey is his unwavering approach to create, to have freedom of ideas. Ideas unconstrained by any preexisting rules or framework and turning them into reality through a tenacious process of research and experimentation.”
In an age where the digital landscape beacons young entrepreneurs, the road ahead has been similar for Hatsu. Post production Sumit decided it was best in his and the company’s interest to have a digital footprint to sell the products online with a select presence in the real world.
Hatsu has segregated its products under pendant lamps, table lamps, floor lamps and wall lamps. All of them have been designed keeping in mind the urbanism that has come to define our contemporary lifestyle. The retailers who exhibit Hatsu’s product include The Kaleido Store and Blue Loft in Mumbai, DBEL Studio in Delhi, Prism Lights in Bengaluru, Lightscape in Chennai and Anmol Lights in Ahmedabad.
“We have a strong retail presence online,” says Sumit, “people can visit our portal, look at our products and buy them. Likewise we also have tie ups with retailers who exhibit our products. Also we are in the midst of setting up something interesting which will allow people to touch and feel our products closely.”
The Hatsu product range has an enticing range of products and to create such contemporary products which espouse urban values requires a dedicated effort on the part of the manufacturer “We have our own set of karigar’s who are skilled to perfection. But we are always open to collaborations, as it gives us an opportunity to look beyond the design paradigms we have defined in our journey so far. Likewise we are also into customized offerings, depending on the type and scale of design, we can designed a customized product in 3-8 weeks’ time”
As the conversation comes to a close, the young designer is quick to add “Good design should empower its users, and the entire process from its inception to its creation needs to be transparent so that the reach is not limited.”
Hatsu Lighting
D-215, Saki Vihar Rd, Sag Baug,
Marol, Andheri East, Mumbai,
Maharashtra 400072
Mobile No: 098200 67671
www.hatsu.in
