By utilising innovative architecture, the V-Plaza designed by 3deluxe preserves the cultural heritage while creating space for social transformation.
V-Plaza – Urban Development
What was previously a largely unused space adjoined by historical buildings is now becoming a new, inviting public amenity where you can casually enjoy a coffee in your lunch. 3deluxe, has brought to life a future-oriented architectural concept that sets new impulses and is geared towards the communicative needs of a young and dynamic generation. The history-steeped “Unity Square” with its impressive buildings from different eras has been redesigned to reflect the innovative spirit of a country considered to be a pioneer of digitization.
The extraordinary design sets off the extensive façades to bright and cheerful effect, creates modern workspaces, and uses organically shaped green spaces, curved pathways, seating levels, and the latest technology to transform the space into inspiring terrain with an urban ambiance.The real challenge was to preserve cultural heritage while creating space for social transformation. And the solution was innovative architecture that caters to the needs of today’s society: bright, friendly, open, and connecting.
The Buildings and Façades
3deluxe has created an exciting ensemble featuring various architectural interpretations of the different eras that define the city. For example, the new corner building is an homage to Lithuania’s Art Deco heritage. With its rounded and organically shaped glass fronts and the elongated façade, the corner building is quite captivating thanks to its elegant simplicity and flowing forms. Here, the coming together of old and new building cultures is celebrated rather than concealed. Extensive glazing and unfussy design meet detailed window frontage featuring applied decoration inspired by the façades of the neighboring historical buildings.
The central new-build block reflects the city’s Bauhaus tradition and forges a clear link to the now modernized dual ensemble that so epitomizes the International Style of the early 1960s. The redesign of the façade picks up on the aesthetic simplicity to be found in this Baltic testimony to mid-century Modern, with a pronounced Cubist design vocabulary and clear lines.
The Square: New quality of life across 22,000 square meter
In redesigning the space the historical square has been transformed: 3deluxe initially developed two design levels that structure the entire surface as a grid made up of visible lines on the ground. One is linear and forms the historical context, in which the existing axes of vision and movement are taken into account. The other level is designed to be organic and fluid, reflecting the natural flows of movement of passers-by.
This structuring gives rise not only to pathways but also to natural islands, which are enlivened in different ways: a green lawn for sunbathing, a skate park, a programmed fountain complex, or a modern event venue.
The natural result is an organic, landscape-like arrangement comprising dynamic thoroughfares, staggered seating and steps, and gently sloping green spaces and water features that connect the different height levels of the square in a seemingly obvious way. The materials used form a welcoming interplay of light granite, wood, and elaborately modeled elements made of white molded concrete. The choice of plants for the green spaces is based on the local flora. Native pine and birch along with insect-friendly grasses and shrubs form the basis of the greening concept.
An artificial stream meanders through the organic concrete landscape with wooden islands, inviting visitors to linger and play, while an interactive fountain installation enlivens the large, flat open space in the square, which can also be used for events, festivals and markets.
The investor funding the transformation of the square is a passionate skateboarder and wanted to offer skate enthusiasts a new home in the city, hence large parts of the square are laid out to be skater-friendly too. Specialists in skate park construction were therefore brought on board to help realize the challenging free forms developed by 3deluxe.
Another addition, lying opposite the new corner building, is a modern amphitheater, and the frontage facing it can be outfitted with a giant LED screen for public viewings when required.
On this basis, additional mobile elements will be used to bring further life to the square: a pavilion that can be planted in various ways as an urban gardening project, changing installations such as kiosks, food trucks, and mobile seating, and a temporary event stage.
All in all, it’s a square to bring people together, to create new opportunities, and to improve the quality of life for people in Kaunas.
Photo Courtesy : Norbert Tukaj Connect Online@ www.3deluxe.de/en/architecture

